Who hasn’t gotten stuck in an online queue on a ticket sales website? Throw the first stone!
Or at least, I’m sure you know someone with that story.
That’s because digital sales have become more and more common at events. But they still need a lot of attention.
After all, not just any platform is worth using.
To ensure good online sales for you and your attendees, it’s important to check whether the ticket sales site meets a few key requirements. Learn more:
- What is a ticket sales website?
- Essential features in an online ticket sales website
- 4 leading ticket sales websites in Brazil
What is a ticket sales website?
A “ticket sales website” is pretty self-explanatory. In fact, it exists to do exactly that: sell tickets online.
But did you know there are different solutions to make managing your event easier? You can count on:
1. Ticket sales sites
A service focused solely on selling tickets online.
It doesn’t offer support for other areas of event organization, but it may include financial tracking and physical points of sale.
It’s usually contracted by reaching out to the company’s sales team.
2. Event management platforms
These offer a solution for every stage of the event, in addition to the ticket sales site itself.
They usually include services like financial management, process automation, attendee check-in, and certificates.
They can even be used for free directly on the platform, in a simpler, self-service way.
So remember to weigh both types of service when choosing your ticket sales website.
The ideal choice will depend on the size of your event, your finances, and, of course, the features the service offers.
Essential features in an online ticket sales website
As I mentioned, choosing the ideal ticket sales website depends a lot on your event’s goal.
But there are a few points worth paying attention to, such as:
Payment security
Make sure the platform uses robust encryption technology and certifications to protect your attendees’ financial data.
A variety of payment methods
Check whether the platform offers multiple payment options, like credit cards, boleto, Pix, and even international payment methods.
After all, with more alternatives, your attendees are less likely to abandon their purchase. As a result, you’ll increase your profits.
Popularity
Look for well-known sites in the market. Popularity and authority in the field show that the platform has already been used by other people.
A well-known site can also positively influence attendees’ purchase decisions.
Fees
Remember to review the fees charged by the ticket sales site. Check whether they’re competitive and fair for the service offered.
Reviews from other customers
Look at the experiences of other organizers who’ve already used the service to identify the platform’s strengths and weaknesses.
Ease of support
Look for ticket sales sites that offer multiple ways to contact support. Check how easy it is to reach the team, especially during your event.
4 leading ticket sales websites in Brazil
As I mentioned, support and reviews from other customers are important metrics for determining the quality of a ticket sales site.
Luckily, in Brazil we have a tool dedicated to evaluating exactly these points: Reclame Aqui, the country’s leading consumer complaint and review platform.
There, you can check ticket sales sites based on other users’ ratings, customer support, transaction security, and ease of use.
Check out the event platform ranking on Reclame Aqui:
Even3
Ranked first on Reclame Aqui, Even3 is an event management platform with global reach.
It manages every stage of an event and offers features like online registration forms, certificates, paper submissions, and much more.
Accepted payment methods:
- Credit card;
- Pix;
- Boleto;
- International payment methods.
Costs:
- Free platform for free events;
- Paid events: 10% on paid registrations.
Benefits:
- You can transfer ticket revenue to your bank account, with no limit on the number of transactions;
- The transfer fee charged by the bank is one of the lowest in the market, at just R$3.50;
- Accepts 158 international payment methods and handles the conversion directly on the platform;
It also has an exclusive app for attendees to access their tickets.
Sympla
Sympla is the second best-rated event platform.
It’s one of the most famous event management platforms on the market, with a large number of reviewers and users. It’s quite common in the entertainment field, and works as follows:
Accepted payment methods:
- Boleto;
- Credit card;
- Apple Pay;
- Pix.
Costs:
- Free for free events;
- Paid events: 10% fee on the ticket price, with a minimum of R$2.50 per sale.
Benefits:
- Ticket revenue transfers are free for Banco do Brasil, Bradesco, Itaú, or Santander accounts. However, the transfer is only credited to your account on the 3rd business day after the event ends.
- For other banks, a R$7.50 bank transfer fee applies.
- It has an exclusive app for attendees to access their tickets.
Eventbrite
Among the event platforms registered in Brazil, Eventbrite makes the list as a well-known name.
However, it isn’t recommended by Reclame Aqui, since it doesn’t respond to user complaints.
The platform also has very few complaints logged, which can actually be a bad sign.
After all, few reviews usually mean low user adoption and/or a lack of popularity for the tool.
That said, here’s what you can find with Eventbrite:
Payment methods:
- Credit and debit card;
- Boleto.
Costs:
Eventbrite has plans with different services: Essentials and Professional.
In every plan, the service is free for free events.
Paid events:
- Essentials plan: 6.99% fee per ticket sold;
- Professional plan: 9.99% fee per ticket sold.
Benefits:
It has an exclusive app for attendees to access their tickets.
Doity
Also with few reviews on Reclame Aqui, Doity is another Brazilian event platform.
Among the services it offers:
Accepted payment methods:
Doity’s payments work a bit differently. They don’t happen within the platform itself, but through Mercado Pago.
This can be a downside, since you need to create a Mercado Pago digital account.
That said, it does allow unlimited transactions, with no fees, and accepts payment by:
- Credit card;
- Boleto;
- International payments.
Costs:
- Free for free events, with a limit of 3,000 registrations per event;
- Paid events: 10% on the value of each registration, with no minimum fee.
Benefits:
All of the platform’s fees are included in the 10% charged on paid event registrations.
How to sell tickets online? 3 tips
Now that you’ve secured a ticket sales website, buying your tickets will be super easy and accessible for your attendees!
So how about putting a few tips into practice to boost your profits?
1. Create scarcity
Basically, these tips start with an old sales strategy: scarcity!
That means using language that communicates limited ticket availability, creating a sense of desire and urgency to buy among your attendees.
A good idea is to sell tickets in batches or presales, since these formats usually offer a limited number of tickets.
This way, you can offer benefits to attendees who commit to your event early on.
Also, remember to communicate when your tickets are running low, using language that creates a sense of urgency and fear of missing out.
For example, you can use phrases like:
- “Limited spots”;
- “Last tickets available”;
- “Last day to register!”
2. Have a responsive website or a ticket sales app
Right at this very moment, millions of people are connected on their phones, checking notifications and even making purchases.
With the growth of mobile use, you need to factor this way of buying into your ticket sales website.
That’s why it needs to be mobile responsive.
In other words, it should adapt its format so it works just as well on a phone as it does on a computer.
Ticket sales apps can be a great solution for making purchases and access to tickets easier, anytime and anywhere.
3. Promote your website on social media
Speaking of phones, it’s hard to touch on this topic without mentioning social media. That’s why it’ll be your ally in selling tickets online.
That’s because you can promote your website’s link and increase your event’s reach.
So it’s worth investing in digital marketing, creating social media profiles, and even running online ads.
In fact, how about learning to put all of this into practice with free tips from Even3’s experts?
