Dealing with scarce resources during the financial planning of the event is a fairly common reality for organizers.
So, getting good sponsorships often ends up being the way to make the event happen. Or even to provide a better experience for attendees.
In this case, to attract good partnerships, nothing better than having a well-designed, objective, and attractive sponsorship project to win over sponsors.
Thinking about that, I’ve set aside some information that can help you, such as:
- How do partnerships happen in the event market?;
- What is a sponsorship project?;
- What are the right companies to attract sponsorship for your event?;
- How to apply for sponsorships for events?
How do partnerships happen in the event market?
As in any market, partnerships are formed when two or more parties enter into an agreement aimed at achieving common interests.
All sides benefit from this cooperation in some way.
In the case of sponsorship for events, interested companies usually help with the costs of materials, speaker plane tickets and also on operations.
In return, the sponsor is recognized as a partner of the event. Thus, it gains visibility for the brand, which contributes to the construction of branding.
In some cases, companies even gain the opportunity to interact directly with attendees.
Therefore, it is essential that you think about sponsors who “fit” with your audience and with the topic of your event.
That is, they need to relate well and speak the same language as the attendees at your event.
For example, it doesn’t make sense for an event that promotes the vegan lifestyle to partner with a food buffet specializing in meats, does it?
Therefore, think that the first thing a potential sponsor of your event will ask themselves is: what will I gain by sponsoring your event? The answer must be in your sponsorship project!
What is a sponsorship project?
The sponsorship project or proposal is a document that will describe your event and all the benefits that the Sponsor will have. This is where you will sell your product!
In it, the objectives of the event must be aligned with the advantages for the sponsor.
In addition to presenting the event and the audience, it is in the sponsorship fundraising plan that you will specify how companies can invest in your event and how they will benefit from the partnership.
What are the right companies to go after for sponsoring your event?
Often the main difficulty organizers face is reaching out to potential sponsors of the event.
At this time, the ideal scenario is that you have the strategic planning of your event in hand.
First, think about the audience, topic, and goals of your event.
Also, remember the budgetary questions: what do you need to get your event off the ground?
Ideally, you should align these two points: what you need and the specific needs of your event’s profile.
For example, if your event is of a scientific nature, the first place to look for support may be in educational institutions.
After all, universities and courses can be excellent ways to publicize your event, win over support or sponsorship.
In addition, printers can also be partners to assist in the costs of printed dissemination materials, such as banners, flyers, and giveaways.
Lastly, buffets can also be useful when it comes to finding sponsorships for the time of coffee break networking at your event.
How to apply for sponsorships for events?
To begin, you will need a presentation of sponsorships to institutions, that is, the sponsorship project.
In it, do not forget to address points of relevance of your event and show all the potential that it has.
Always remember that visual content, such as reports from past editions, often gets a lot of attention from sponsors.
In this case, you can use applications such as Vengagge, to create reports and make your material more attractive to the audience.
Remember to enter some information, such as:
1. Presentation of the event
Would you make financial or physical resources available for an event that did not demonstrate impact? Getting sponsorship for events requires organization and a good presentation.
Therefore, you must enter some information so that potential sponsors know better the history of your event, its team and the goals.
Therefore, be sure to specify:
- Information about your event, such as expected date and location;
- Its importance to the area;
- Who are the organizers;
- Historical milestones achieved;
- Relevant data from past editions;
- Theme of the current edition of the event;
- Your target audience;
- Potential speakers of the event;
- Activities that will take place;
- And of course: sponsorship quotas and support quotas.
2. Sponsorship tiers
Finally, the organizers’ biggest doubt is usually to defining sponsorship and support tiers.
They should address the investments sponsors will have to make in the event and how they will be repaid.
Usually the main form of retribution is promotion. Therefore, it is common for you to offer promotion strategies for your event that sponsors and supporters can also be a part of.
So, according to the marketing plan from your event, is it possible to insert them into some action?
Other examples are:
- Right to speak during the event or a booth;
- Provide a differentiated moment to attendees with brand experience;
- Discount coupons;
- Opening vignettes in videos.
- A number of free tickets and more!
Remember that the benefits for each tier should be different.
Larger tiers, such as Diamond (or however you choose to name it), require greater investment from the sponsoring company.
Consequently, that company should have more benefits at the event than a bronze tier sponsor, for example.
Thus, you will finally have a well-targeted event for your sponsor. This way it’s easier to get your ideas off the ground and start running your event, isn’t it?
For this, count on Even3 at all times and start by creating your event forfree , click on the banner below!