Did you know that one of the ways to increase sales is by offering different payment methods for your event?
But it doesn’t help to offer options your attendees don’t know! In fact, offering popular payment methods increases attendee trust in your event’s website.
For example, imagine offering a purely local, country-specific payment method to a foreign attendee. It wouldn’t make much sense, right?
So, choosing the right payment methods and knowing how to use them is essential to increase your event’s sales and profits. With that in mind, in this article you’ll learn:
- What are payment methods for events?
- Payment methods for events: how it works in practice;
- International payment methods: what they are and how to receive them.
What are payment methods for events?
Payment methods, as the name suggests, are simply the ways to pay for a purchase — in your attendee’s case, their event ticket.
Bank slip / local invoice payment
To start, invoice-style payment (common in markets like Brazil, known locally as “boleto”) is one of the most widely used payment methods in some regions.
Advantages:
- You can generate them at no cost (or for very low fees);
- The buyer doesn’t need a bank account or a card;
- Payment can be made at many different locations, such as lottery agencies, banking apps, or ATMs.
Disadvantages:
- Payment can take some time to process — usually around 3 days.
Credit and debit cards
Speaking of popularity, credit and debit cards are also widely used options. Among their main advantages are convenience and speed, since a purchase can be confirmed in seconds.
Instant payment systems (like Pix in Brazil)
Finally, instant payment technologies — like Pix, which is exclusive to Brazil — work as an instant transfer service.
Advantages:
- They offer several keys and formats that can be used to receive payments, such as QR codes;
- Fast and easy payments and transfers;
- Free and available to anyone with a payment account.
Payment methods for events: how it works in practice
Now that you know what the payment methods are, you’re probably wondering how to receive them at your event.
In that case, to get more registrations, it’s a good idea to sell your tickets online, even if your event is in person.
You’ll need a system that processes purchases securely, integrating the data with financial institutions, whether credit cards or banks.
After all, when you make a physical purchase with a credit card, you need a card machine to ensure a secure transaction, right? The same happens with online purchases! However, you often don’t see or notice it.
Behind every online purchase, there’s a system ensuring data security and confidentiality, often integrated into the website where you make purchases.
And you can do the same with your event’s ticket sales! Check out your options:
PagSeguro
A pioneer in Brazil’s online payment market, PagSeguro belongs to Grupo UOL and is one of the most sought-after platforms by event organizers. It accepts the most common payment types in Brazil and makes it easy to receive installment payments too.
Pagar.me
Pagar.me is another online payment system that also accepts several payment methods. It also offers payment without leaving the event’s website, which makes many people feel more secure about the purchase.
PayPal
PayPal is one of the most famous online payment platforms in the world. Because of that, it accepts international currencies and is used as a payment method in many countries.
Ticketing website / event platform
Finally, if you want more convenience, we’d recommend choosing a dedicated ticket sales website. If you go with standalone online payment systems, you’ll need to handle hiring the service, building a ticket sales site, and integrating it with the payment system — quite a lot of work, right?
On the other hand, a reliable ticketing website already offers you the entire structure ready to go. On Even3, for example, you’ll find:
- A customizable website;
- An editable registration form;
- The ability to register different types of tickets;
- A finance menu to track your sales;
- A payment page with chat or direct WhatsApp contact buttons for the event organization;
- Data security and fraud protection;
- A simplified, complete payment system for all payment methods, including international ones.
International payment methods: what they are and how to receive them
International payment methods have become increasingly essential at events. This is because the growth of online events has expanded audience reach, and many events now go beyond physical borders entirely.
Even3, for example, has already been used in 129 countries, and more than 2 million international attendees have passed through the platform.
All of this happened because the platform offers some essential solutions for welcoming international attendees, such as:
Trusted payment methods for international attendees
Have you noticed how much Brazilians trust Pix? Even though it’s a fairly recent payment method, Pix has genuinely made many things easier and has become part of everyday life.
But it only works in Brazil. Other countries, although they may have instant transfer systems, don’t use the same technology.
Similarly, different countries have their own popular, local-exclusive payment methods. Just as we trust Pix, Mexicans trust Oxxo, Colombians trust Baloto, Argentinians trust RapiPago, and so on.
When attendees see they can pay for their ticket with a payment method that’s popular, fast, and trustworthy in their own country, the chances of completing the purchase increase significantly — which is why it’s important to accept country-specific payment methods for foreign attendees.
You can see some examples in the table below:
Examples of some international payment methods accepted on Even3
Automatic currency conversion
Speaking of foreign payment methods, you may have started thinking about the bureaucracy of processing and converting these purchases, right?
But that doesn’t have to be a problem if you choose platforms that handle the conversion automatically, like Even3. In that case, no matter which currency your attendee uses at checkout, you’ll receive everything converted to your local currency in your account.
This way, you can also reduce currency conversion fees for your attendee, while they get the convenience of paying with a more accessible method.
Did you know that only 6% of Latin Americans have a card enabled for international purchases? That’s why it’s important to look for payment systems that let foreign attendees make a safe, quick purchase, like Even3.
Multiple languages on the platform
When we think about accessibility for foreign attendees, we can’t leave out translations! Although it may seem basic, many events only focus on translating their websites and emails, and forget about foreign attendees.
Even3 also localizes the address of attendees anywhere in the world, including them in your event’s data.
This way, you’ll have a complete structure to offer the best possible experience for your international attendees. As a result, your event’s reach will be expanded efficiently, with more chances of increasing your number of registrations.
Finally, we hope you’re ready to offer the best payment methods. For that, you can keep counting on us — check out Even3’s free solutions today!
