Did you know you can use online events to generate leads for your business?
With the online landscape becoming more established and gaining more and more traction, companies have realized that investing in digital pays off and comes with a range of benefits. Among them: lead generation for your business.
Besides being simpler to organize than in-person events, you’ll see that remote events can act as a powerful strategic tool for your business.
In this article, we’ll explain:
- What online events are;
- The advantages of the digital format;
- How to use online events to generate leads for your business.
Let’s get started?
What Are Online Events?
For in-person events, you’d need to book a room or auditorium, rent audio and video equipment, hire cleaning and security services, and limit entries.
Online, everything gets much simpler.
An online event is one that brings together people with common purposes and interests in a virtual environment. That environment can be a video conference, a live broadcast, or even a recorded one.
Basically, a digital event has no limit on the number of participants, which means it has a much bigger reach.
You’ll just need to decide on the broadcast format you’ll use, the platform that will host the event, and, of course, your company’s main goal in running it.
Advantages of Organizing a Digital Event
There are many advantages to organizing an online event! We’ll show you the benefits of planning one for your business.
Much Bigger Reach
Don’t limit yourself to your local audience. With an online event, you can even reach an international audience. Start thinking about launching your product or service abroad, or in other states and regions. This way, you’ll be able to expand the boundaries of your business.
That’s exactly what happened with the 1st Jornada Sobratafe Online, an event in the healthcare field. They managed to reach attendees from 12 different countries and all 5 regions of Brazil. In person, most registrants came from the Southeast.
“Before, in person, a lot of people couldn’t make it on the event date. Now, online, we managed to reach practically all of Brazil,” says Elaine Rizzo, the event’s organizer.
Low Investment Cost
The costs of organizing an online event are very low.
All you need is a laptop or smartphone, a good internet connection, and a tool to run the broadcast, like YouTube Live, Instagram, Vimeo, or Google Meet.
To make your event more professional and collect attendee data, relying on an events platform to handle all of this management is essential.
Boosting Your Brand
Running online events is an excellent way to strengthen your branding. Take the opportunity to get your brand or products recognized by more people.
Invite experts to discuss a topic, host debates, and organize memorable launches. This way, your business will become better known in your market niche.
Practicality
Organizing digital events is very practical. As we’ve already mentioned regarding equipment, you’ll basically just need a computer or smartphone.
On top of that, dates and times become more flexible, and attendees can watch the content from the comfort of their homes. You won’t need to book venues, and costs will be much lower.
You can also bet on an on-demand content strategy to boost your sales and attract good leads for your business.
Online Events as a Lead Generation Strategy for Your Business
Another big advantage is that you can use online events to generate leads for your business and, in turn, grow your customer base. How does that work?
To take part in an event, in most cases, a person needs to register.
That registration can be paid or free, depending on the organizer and largely on the event’s purpose.
It’s at the moment of registration — that is, when the attendee signs up for the event — that you’ll collect the most valuable information about them! Of course, don’t forget to stay mindful of and compliant with your local data protection regulations.
Afterward, you can nurture those leads and convert them into customers for your business!
That’s why it’s so important to rely on an events platform to manage that information.
With Even3, you can manage registrations, handle sales, run your event’s broadcast securely, distribute certificates, and even integrate the platform with RD Station and other CRMs on the Even3 Business plan. All of that in one place!
But how do you generate good leads at online events?
3 Tips for Generating Good Leads at Your Online Event
Here are 3 tips that will help you bring in more qualified leads!
1. Promote Webinars
Webinars, free lives, and talks are an excellent gateway for attracting good leads!
Promote an event that speaks to the theme of your product or service, with good speakers, and encourage interaction among attendees.
You can also use these events to announce the opening of enrollment for a more in-depth course on the topic of the live or webinar, or to launch a new product or service.
2. Partner With Niche Brands and Influencers
Use the power of influence to attract the right audience to your event. Bet on influencers or companies that appeal to your market, niche, or target audience.
This way, you’ll attract even more qualified leads to your online event.
3. Promote It on the Right Channels
Digital marketing should be a major ally when it comes to promotion! Look at which channels your audience is on and invest in promoting your company’s events on those social networks.
See how organizing an online event is a lot simpler than you imagined?
And if your goal is to use these online events to generate leads, know that with the right communication and a good events management platform, you’ll surely be able to turn online events into a machine for generating qualified leads for your business.
