If you organize events, you know how important it is to promote them the right way to attract the right audience. One of the most powerful platforms for this task is LinkedIn Events.
In this blog post, we’ll explore how you can use LinkedIn to promote your events and reach a highly qualified audience.
Learn more about:
- What is LinkedIn?
- Benefits of using LinkedIn to promote events
- Examples of posts to promote events on LinkedIn
- LinkedIn Events: how to use it?
- Extra tips for event promotion
What Is LinkedIn?
Basically, LinkedIn is a social network focused on professionals and companies, so it has a more corporate tone.
Today, the platform is a reference for professional networking for millions of users. Many people use it to look for jobs, gain knowledge, and build communities within the job market.
That’s why LinkedIn users value educational and informational content and, of course, events.
After all, events like conferences, workshops, and webinars capture everything LinkedIn has to offer: networking, communities, opportunities, and knowledge.
So, with each passing day, LinkedIn invests more in features that encourage professional connections.
Among them, the LinkedIn Events feature is an important tool for increasing the number of event registrants.
Benefits of Using LinkedIn to Promote Events
Using LinkedIn to promote events brings many advantages, especially when it comes to attracting an interested and engaged audience.
Here are some of the main ones:
- Qualified reach: Unlike other social networks, on LinkedIn you can be more confident that your audience is looking for knowledge and opportunities. In this context, an event is genuinely appealing.
- Community building: With LinkedIn, you can boost interaction among your attendees even before the event begins. This makes networking between professionals easier.
- Precise targeting: Through paid ads, you can segment your audience by industry, job title, location, and other criteria. This ensures your event reaches the right target audience.
- Greater organic engagement: LinkedIn favors the sharing of relevant content. So your events can gain visibility through posts, comments, and organic shares.
Examples of Posts
As mentioned, LinkedIn’s audience is very interested in relevant content.
That’s why you’ll grab their attention with posts that teach something, reveal important data, or offer learning opportunities.
Here are a few examples for your event:
Videos
Videos usually get greater reach on LinkedIn.
In this case, it’s worth using this format to:
- Share clips from talks at previous events;
- Highlight important remarks on the topic that will be covered at the event;
- Share testimonials from attendees of past editions, among others.
Also, remember to keep the content short, concise, and educational.
Eye-Catching Images
If you’re going to post an image, remember it needs to grab your followers’ attention.
You can use this format to talk directly about your event. After all, on its own, it’s already a great learning opportunity.
So remember to include the event name, date, and the most renowned speakers. Also, add a CTA (Call to Action) inviting people to register.
Articles
Using LinkedIn’s article format can be an effective way to attract an audience interested in your event.
For example, if you’re organizing a symposium on technological innovation, an article discussing the latest trends in the field while mentioning the event can increase its relevance and visibility.
It’s also worth inviting your speakers to collaborate on the text to expand the reach of the post.
Interactive Posts
Creating polls or posts that encourage user interaction can increase your organic reach.
For example, you can create a poll asking your followers which topics they’re most interested in seeing at the event, or which speaker they’re most excited to hear.
LinkedIn Events
Creating an event on LinkedIn Events and sharing regular updates about it is a very effective strategy.
That’s because you can use this tool to send invitations directly to your network, post updates, and share the event in relevant groups. Let’s show you how!
LinkedIn Events: How to Use It
Now that you know LinkedIn Events exists, let’s explain how it can help you!
This is a great tool from LinkedIn itself to increase your event’s reach.
You can add the link to your ticket sales site and attract more attendees.
That’s because every time someone confirms their attendance at the event, it gets shared with that attendee’s network of contacts.
This way, a community is built around your event, and attendees themselves act as organic promoters.
You can also take advantage of other LinkedIn Events features, such as:
- Hosting live audio conversations with event attendees;
- Organically promoting posts to a predefined audience;
- Sending automatic notifications to registrants and followers;
- Analyzing event data.
How to Use LinkedIn Events
- Go to the Home Page: In the left-hand menu, click “+ Create” and select “Create event”;
- Create the Event: Choose a cover image, name, date, and time. Add speakers with their LinkedIn profiles and paste the event’s registration link into the description;
- Add an Image: Choose an eye-catching image that represents your event. This image will be the first thing people see, so make sure it reflects the theme of the event.
- Invite Connections: Invite your network of connections to attend the event. The more people who show interest, the greater the organic reach will be.
More Tips for Event Promotion
Finally, you’ve learned how to use LinkedIn to promote an event. But did you know your promotion strategy can go even further?
With an events platform like Even3, you get free marketing solutions.
Check out some features to increase your event’s reach:
- Event website: Sell tickets and have an online registration form by creating a free event website;
- Email marketing: Send engaging emails to communicate with your attendees for free;
- Affiliate links: Send exclusive links to partners and track the results of their campaigns.
Manage Your Event with Even3
Promoting your event on LinkedIn is a great step, but running a successful event takes more than visibility. With a complete events platform like Even3, you can:
- Create a professional website for your event;
- Sell tickets and manage online registrations;
- Send email marketing campaigns to your attendees;
- Issue certificates automatically;
- Track affiliate and marketing campaign performance;
- Manage attendee data all in one place.
