Live online streaming has become the reality of many events.
It is an excellent alternative, especially for short-term events, which want to reduce costs involved in the organization process, such as renting space and equipment.
Other than that, doing a live broadcast is, today, one of the most effective ways to increase a brand’s reputation and engage the audience.
Also known as live live video streaming is widely used on channels such as Youtube, Instagram, and Facebook.
You have probably participated in a streaming of this type and you must have wondered if it is something very complex to put into practice, right?
Unlike what many people think, making an online broadcast is not so difficult and you can reach a good number of attendees since the content can be watched from anywhere on the planet!
Therefore, in this article, we are going to tell you everything you need to know to make a live online broadcast for events, its main advantages, and for which events it is best suited.
What is live streaming for online events
First of all, to start planning an online event, you need to define three things:
- Type of streaming you will use, which can be live, recorded, videoconference, or simulive
- The platform or tool through which you will broadcast the event
- The necessary equipment for quality transmission
Online streaming is nothing more than streaming a video content over the internet. This transmission can happen both from pre-recorded content and from live interactions.
In live mode, the recording and transmission of the content to the public takes place simultaneously.
Live streaming at events is a great way to present content, spark discussions, and gather online viewers for live interaction.
However, as in other situations, live broadcasts also have limitations and are not indicated for all types of events.
What events is it ideal for?
Live streaming of events is ideal for events that are short in duration and have only one activity. For example, a lecture, webinar or class.
Why?
Mainly because during a live broadcast various connection instabilities can occur, problems with the audio and with the image, for example.
In addition, it is very complicated to organize the entire schedule of an event, with several inputs and outputs of activities, in the same live broadcast.
Imagine having to manage communication with the speakers at a distance, all allocated in their homes or offices, and ensure that everyone was 100% ready to go live on the streaming?
The work would be gigantic and the chances that something would not go as planned would be great! Notice that even on live TV broadcasts there are instabilities among reporters.
So, smaller events, with a single lecture and, even so, lectures that do not have such a long duration, that is, less than 1 hour, are the most recommended to be broadcast live.
Advantages of live streaming for events
There are many advantages to doing a live broadcast, either in the sense of humanizing communication with your audience in digital media, as well as gaining more sales.
Convenience
Live streaming is very practical since it allows attendees to follow your live from anywhere! They can watch it on the bus, at work or at home, in your country or abroad.
On behalf of the speaker, it is possible to do it as long as they have a laptop or mobile device connected to the internet, a good connection and a microphone with good audio pickup. There are also free video streaming tools, which makes the lives of speakers and organizers even easier!
Visibility
A great advantage of the online event is that with it there are no physical space limitations. That is, you do not need to rent an auditorium or room with a minimum and maximum capacity of people to host the event.
In online events, you can receive as many attendees as you want! In this way, the visibility of your event tends to be much higher.
In addition, when making an online broadcast on social networks, for example, you have the possibility of reaching even more people besides those who already follow you.
This is because, during a broadcast, the audience can share insights from your content, say that they are participating in a streaming and, consequently, attract friends to the video. The live organizers themselves, of course, can also publicize the link to the broadcast in other strategic digital channels.
Increased profitability
By choosing to organize a paid online event and being aware that there is no such limitation of space, the tendency to profitability is greater.
After all, you will not have costs with the space, with cleaning, equipment maintenance, coffee-break and you can still open the event to as many people as you want!
Real-time interaction
In the digital world, interaction is the key piece of the puzzle, among other words, the primordial factor.
After all, in an environment where everyone is connected at the same time and present on the same channel, without interaction nothing makes sense.
A great benefit of live streaming at events is the ability to interact with the audience in real time.
Opening space for people to ask questions, raise questions and talk as if they were face to face with you. A unique opportunity, isn’t it?
People from many places in your state, country or even abroad interacting live…. This is the best form of interaction you can provide in the digital environment and the internet knows it!
This is why social networks like Facebook and Instagram, for example, give so much prominence to famous lives, in this case live online video streamings. Because they know that this is a way to hold the attention of users on that specific channel for a long time.
Interacting is a way to create a closer relationship with your audience. And you, as a person or brand, need to generate that kind of relationship. Ultimately, if your goal is to sell more or put your name in evidence, you need to build relationships!
On Even3’s online streaming module, interaction is guaranteed.
Credibility
When we think of live broadcasts, we already imagine all the necessary preparation behind the cameras so that everything happens as planned.
In addition to transmitting confidence and credibility, the presenter demonstrates mastery of the subject presented and the concern to be up to date, to pass on reliable information to his audience.
Unlike the pre-recorded streaming, what happens live cannot be redone or edited, so it is of utmost importance to have authority of what will be passed on during the broadcast. Afinal, “quem sabe faz ao vivo”.
And it is worth remembering the importance of always being attentive to answering the questions and inquiries of the attendees.
A good tip is to set aside a specific moment of the live to answer the questions of the attendees. You can count on the help of a person to put these questions together so that no attendee is left unanswered and dissatisfied.
How to conduct a live broadcast
Time to put the live streaming into practice!
To carry out your live broadcast you will need to have some equipment at your disposal, such as: mobile device or laptop with internet access, webcam or camera, headset with integrated microphone and a tool or platform to stream your live video.
If you are going to use the camera of the device itself to record, pay attention to the quality of the image resolution. Does it allow viewers to visualize well what you are going to show?
Some devices may not have a proper configuration or have poor performance. Which can end up harming the sound and image of your video.
Also, do not forget to charge the device or have it plugged into the outlet. This way, you do not take the risk of running out of battery during the streaming.
Internet
A good internet connection is also required. It is very important to check the upload speed from your provider. You can do this by going to the website www.fast.com and clicking on more information:
Ideally, you should have a speed of 6Mbps so that the resolution of your video is not affected, which would hinder the viewing of the attendees.
In addition it is very important to opt for connection through network cable, the wireless connection can work, but it is common to have inconsistent speeds, sometimes slowing down the streaming a lot.
Another tip is to ask everyone in your household to avoid using the internet during the broadcast. Just Imagine you are streaming and someone else is watching a movie on Netflix, only the movie would take on a good part of the internet inside the house! Consequently, the quality of your streaming would be affected.
When in doubt, test it!
To carry out a live broadcast with greater security, it is always good to test everything: equipment, platform and even go over the text before the lecture begins!
In fact, these are tips that we recommend to all online events, but especially to those who opt for live broadcasts. Everything happens and needs to be corrected “on the spot” in a love streaming, it is very important to minimize the chances of errors occurring during it.
Therefore, when in doubt, test it! Test the video and audio equipment, test mirroring the laptop screen and skipping the slides. Rehearse the text, call family and some friends to watch a test version of your lecture, already on the platform in which you have chosen to broadcast your live.
Tell them to ask questions on the platform and think about how you will answer them: at the end or during the lecture? Check the internet connection and also ask for feedback from the audience invited to the test event! This is essential so that, on the day of the event, everything goes perfectly!
Environment
It is also important to pay attention to the space in which you are going to present, if the environment is organized and if you have good lighting. The presentation of a cool scenario makes all the difference.
Regarding lighting, try to work with a balanced environment, that is, without being too dark and also without excess lighting (it can make your image burst). Always prefer soft, diffused lighting. That is, light that it is not directed to a specific point. For this, using diffusers can be a good option.
The ideal framing is one that leaves the camera at eye level. For this, you can use books as support for the camera or laptop.
Do not forget also to think about how the background of the image will look. It is possible to create a cool environment that conveys credibility and guarantees a more professional aspect to the recording spending very little!
How about putting a fabric of the main color of the event behind you when recording? You can hang it on the wall so that it is stretched, without ripples.
You can include this setting detail check in your test event as well, so you’ll know what needs to be improved to make the necessary adjustments before you actually start streaming!
Making adjustments during the live can cause discomfort in those watching.
And let everyone know from home and work that you’ll be live at an event that day and time. That prevents things like this from happening:
Tools to live stream on online events
Now that you know how the transmission works and how to carry it out in the best way, let’s go to some suggestions of tools that can be used.
Youtube Live
Youtube Live is one of the main tools used in online broadcasting. In addition to being practical, it allows you to carry out the transmission of the live video through your mobile or computer.
It is the ideal tool when it comes to promotion because it is the most accessed social network in the world.
Youtube Live does not restrict the amount of simultaneous access to content, which allows more people to find and want to watch your content.
Oh! And you can still count on interaction with your audience in real time, ask questions and listen to questions. This is great because it creates even more connection between you and whoever is watching you.
Youtube Live has, however, a restriction on broadcasting via smartphone, the Youtube channel must have at least 1,000 subscribers. If your channel does not have that amount, you must perform the transmission via computer.
Zoom Meeting
Another tool widely used by online event organizers is Zoom Meeting.
Very focused on group meetings, Zoom Meeting allows you and your guests to interact live through chat and also using the camera. This way, you’ll be able to see exactly who is participating and interacting in the broadcast.
But unlike Youtube, the free version of Zoom Meeting has some restrictions on the number of attendees and the duration of each broadcast.
Only up to 100 people can participate in the “online meetings” and the maximum duration allowed in the free version is 40 minutes.
However, it is a good option for short and interactive broadcasts. It is worth exploring the free version or, if you prefer, opt for the paid version that has other features, including one specifically developed for webinars!
Now that you know everything you need to do a live broadcast, how about organizing an event in this modality?
Even3 is a complete tool to help you with all the management of academic and scientific events , such as symposia, workshops, scientific conferences. And now, with your online event as well.
So what are you waiting for to create yours?
