When organizing your events, having the skills of a producer will make all the difference!
Taking on this role yourself, or having a dedicated professional on your team, will help you closely track all the tasks needed to make the event happen in the best possible way.
After all, a producer’s skills cover detailed activities such as hiring suppliers, legal matters, finances, and more.
With that in mind, in today’s article you’ll learn:
- What an event producer does;
- The difference between an event producer and an event promoter;
- The main characteristics of a good event producer;
- How much an event producer earns;
- How to become an event producer.
What does an event producer do?
Basically, the event producer is the professional responsible for planning. That’s why you’ll always find them immersed in spreadsheets, communication tasks, and organization work.
There are so many responsibilities that, for large events, it’s common to have a whole team dedicated to the role.
But a producer can rely on some essential tools, such as Even3’s free event planning spreadsheet, which helps them handle their main activities, which are:
- Event planning;
- Preparing all necessary documentation;
- Logistics;
- Resource management;
- Hiring suppliers;
- Forming work teams.
This professional also usually follows the event’s marketing campaigns and promotion. But don’t confuse them with the promoter! Let’s explain the difference:
Difference between an event producer and an event promoter
Although it’s a common source of confusion in the market, it’s simple to understand the difference between a producer and an event promoter.
After all, as the names suggest, one produces and the other promotes. The producer is always more involved with the overall planning of the event.
That’s why they’ll be in touch with the marketing plan and follow the results of the campaigns, but won’t develop it themselves.
The promoter, on the other hand, is responsible for planning, executing, and tracking the results of the event’s promotional campaigns.
So, the two professionals end up working together quite often. Makes sense, right?
Main characteristics of a good event producer
Since the event producer works with communication, hiring, entertainment, and many other functions, they need to be highly versatile.
To do that, it’s important to develop some skills, such as:
- Strong communication skills;
- Negotiation ability;
- Comfort dealing with finances;
- Team management and leadership;
- Innovative thinking;
- Knowledge of market trends.
How much does an event producer earn?
Now you’re probably wondering what the return is on all this effort to become a good event producer.
First, it’s important to note that professional earnings vary depending on the regional salary average and the professional’s experience.
In Brazil, the average pay for an event producer is around R$2,201.51 for a 43-hour work week. In 2022, the profession’s minimum wage floor was R$2,209.29 (figures for reference in the Brazilian market).
How to become an event producer?
Seek professional training
First, to become an event producer, you can start looking for training in the field.
Some traditional undergraduate courses touch on the field, such as Public Relations, Tourism, Journalism, Business Administration, and even Architecture.
However, it’s quite common for professionals to seek additional training, such as courses that teach the main event management skills.
Later on, you can specialize in related areas, like finance, people management, marketing, and more.
Stay updated with market references
One of the simplest ways to complement your training is to look for tips and content from other professionals or companies in the field, like Even3.
We have a team of specialists who regularly share content, and keeping up with the trends shared by companies in the industry can help you stay up to date and ahead of the competition.
Network and visit other events
Speaking of references, another great way to build them is by getting closer to people you admire!
This is also a great tip for those who are just starting out in the field and are looking for referrals, advice, and opportunities.
In that case, the social media profiles of influential professionals can help a lot! Have you thought about sending a message or asking for advice from someone you admire?
But events themselves are also an incredible opportunity! After all, they’re created precisely to bring people together, right?
So, visiting other events can help you gain more references, new ideas, get to know suppliers, and analyze the market and the audience.
To network at events, remember to listen well, start conversations based on your experience with the topics, have business cards ready, and don’t be afraid to introduce yourself.
A good professional in the events field needs to be adaptable and communicate well, so there’s no room to feel shy about getting started.
But you can count on a little help from technology! With an event platform like Even3, you’ll get support with the main aspects of a successful event.
You can also let the platform automatically handle important tasks and focus on what needs more attention.
So, how about starting for free right now? Create your event today!
