Choosing the ideal online events platform is essential for any organizer’s planning.
But since there are so many options on the market, it can be a huge challenge, especially for first-timers.
That’s why, in this blog post, I’m going to make your life easier and show you everything an ideal online events platform should have. Learn more about:
- What is an events platform?
- Why use an events platform?
- 10 features of an ideal online events platform.
What Is an Events Platform?
An events platform is simply the virtual space that brings together everything you need, whether for in-person, online, or hybrid gatherings.
There, you can plan and organize every activity, check on attendees, and access many other tools.
Besides that, it’s also a place to sell virtual tickets, increasing your reach and making life easier for attendees.
This way, it becomes easier to meet expectations on both sides and increase the event’s chances of success.
That’s also because having all this information in one place gives the organizer a full overview of everything that’s happening and lets them plan for possible emergencies.
Why Use an Online Events Platform?
Two words sum it all up: simplicity and ease in your organization. With it, you can automate processes, from registrations all the way to certificates.
But to do that, you need to have a clear understanding of what your event needs and whether the chosen platform’s tools make sense for it.
To do that, start by analyzing your audience and what they’ll need during their participation.
And to guide your decision, it’s worth understanding the main points an ideal online events platform needs to have, right? Check them out:
10 Features of an Ideal Online Events Platform
A Website for Your Event
A website is one of the most used channels for finding information about a product or service, and it’s no different for events.
It’s through the website that your audience will get more detailed information about the schedule, the speakers, the broadcast, and everything else essential for them to make a purchase.
The website is also responsible for a sales space, on top of letting you customize it however your event deserves.
Ease of Selling and Tracking Online Registrations
Remember when event tickets were only sold in person, or even sometimes informally? That’s a thing of the past!
On an events platform, you can offer ticket sales in a fully virtual and secure way, reaching more people and even saving money on printing.
With this technology, sales can be completed in just a few steps, reducing drop-off rates, plus other advantages like creating ticket batches and discount coupons.
Another important point is offering payments in several ways, such as credit card, instant payment, and bank slip, securely.
Financial Control
Is there anything better than knowing exactly where every dollar is going?
The right platform will give you complete control over all the money coming in and provide transparency into costs and usage fees throughout your event.
Check-In System
Nothing beats making an excellent first impression, and the ideal events platform should help you with that.
Check-in is the first contact you’ll have with your attendee.
That’s why you can also optimize your time by controlling the flow of attendees and confirming who actually showed up, even if only digitally.
Attendee Communication Tools
Communicating with your attendees before, during, and after the event is essential for ensuring engagement or building loyalty for future editions.
So look for a platform that makes this easy, so you can keep them informed at every stage and also send urgent messages during the event.
Paper Submissions
For academic or scientific events, paper submissions are essential. That’s why having a platform that supports this process should be a priority.
Just imagine having to receive every paper by email, then download and evaluate them one by one.
With the right platform, you can do all of that in one place. Much easier, right?
Certificate Generator
Event certificates, whether for attendance, presentation, or paper submission, are a big draw for attendees.
Nowadays, there are several ways to create event certificates and distribute them.
Even though it’s one of the final steps of the event, it’s important to decide, early in the planning stage, how and where the organization will make them available.
A Place for Online Broadcasting
If we’re talking about online or hybrid events, how the event is broadcast to attendees is essential for a positive experience.
To that end, some platforms already have their own broadcast area and also offer integrations with other tools to expand the interactivity options available to organizers.
Integration With Other Tools
Integration with other tools is also important for organizers who need features that aren’t available on the platform itself.
This way, you can connect with other resources and expand the possibilities for your planning.
Full Support
You can’t just cross your fingers and hope everything goes perfectly, right?
Mistakes and emergencies can happen, but everything gets easier when you have a platform with full support, guiding and helping you through any emergency.
Everything You Need in One Place
Now that I’ve shown you everything you need, let me tell you that Even3 has all the features above and much more.
So if you want an ideal online events platform for the success of your planning, check out everything available here for free:
