Did you know that event interactivity is one of the best tools for improving your attendees’ experience? Let us tell you why:
Event interactivity lets your attendees experience greater engagement, whether through in-person activities or online media.
This way, your event eliminates the possibility of a monotonous experience for attendees, resulting in positive reviews and stronger loyalty.
That’s why we put together this complete article, so you can read to the end and learn everything about:
- What is event interactivity?
- Types of interaction at events
- 6 event interactivity strategies
- Create an interactive event
What is event interactivity?
Event interactivity happens when attendees engage with different activities during the event, whether through technology or not.
These activities can be put into practice in in-person, online, or hybrid formats.
Event interactivity enhances the attendee experience, eliminating the possibility of an unappealing event with low engagement.
For example, it prevents your attendee’s experience from being limited to walking in, sitting down, and watching a talk.
This way, interactivity becomes a benefit for the organizer, making your event memorable.
Also, event interactivity can take different forms, creating different types of interaction.
Types of interactivity at events
Event / Attendee
This type of interaction is the foundation for engagement at any event, and happens in two ways:
1. Using common event activities:
- Talks;
- Paper presentations;
- Round tables;
- Q&A sessions;
- And other practices.
2. Adding new practices and technologies
- App notifications;
- Virtual reality;
- Real-time voting apps.
Attendee / Attendee
It’s quite common for many attendees to look for this type of interaction as a way to expand their network of contacts.
Great examples of this include networking environments, such as:
- Conferences;
- Trade shows;
- Conventions.
And coffee breaks, which can happen during the breaks in any of the examples above.
Attendee / Sponsors
This type of interaction is very important for you, the organizer, especially if you want to boost your sponsorship project!
Using booths helps showcase sponsors’ brands while letting attendees have a direct experience with the brand.
So it’s quite common for these booths to offer small demonstrations of their services and/or products, bringing attendees closer.
Also, in online formats, you can boost this interaction with online booths and sponsor spaces within the event app, like on the Even3 platform.
6 event interactivity strategies
1. Use an event app
Using an event app means putting your event in the palm of every attendee’s hand, in real time.
Through these apps, you can send live notifications, informing attendees about promotions and even activities happening at that very moment.
This way, the event app becomes a direct communication line with your attendees, making it easier to guide and inform everyone.
And we can’t forget that if the event is fully online, the platform providing the app can also serve as the event’s organizational hub, offering features like:
- Audio/video streaming;
- Live chat;
- Paper submissions;
- Certificates;
- And much more!
2. Run quizzes
Getting straight to the point, a quiz is simply a knowledge-testing questionnaire.
But don’t be fooled — even though it’s a very simple practice, a quiz is a powerful tool for interacting with your audience.
For example, during breaks between talks and presentations, set aside time to run a quiz with the audience, handing out prizes to whoever gets the most answers right.
Who wouldn’t want to answer a question about a topic they know? Especially when they can win prizes for it? That’s pure interaction!
And it’s worth remembering that quizzes can be used both in person and online.
So you can use tools like:
- Quizur;
- Typeform;
- Fyrebox.
3. Run giveaways
Unlike quizzes, giveaways don’t require any prior knowledge from your attendees.
This way, giveaways reach a much larger number of people and keep them extra attentive when it’s time for the results.
You can also use this moment to share some information about the event, give thanks, and even promote your sponsors.
And in case you didn’t know, Even3 has a free giveaway tool built into the platform.
To access it, just go to the event’s streaming area, click “Tools,” and choose which group will take part in the giveaway!
4. Encourage real-time voting
Real-time voting is meant to engage the audience with decisions that can shape how the event unfolds.
For example, before the event, plan different types of activities that can be swapped based on audience voting.
Voting can also help you gather live feedback, helping you understand what’s happening in real time at your event.
And of course, you can even solve small problems on the spot, but don’t forget to use this feedback as a quick satisfaction survey to improve your next editions.
And if you don’t know any voting apps yet, here are a few you can use:
- Even3’s platform;
- Google Forms;
- Poll Junkie;
- Easy Polls;
- Polltab.
5. Promote networking
As mentioned above, networking is one of the best ways to promote interaction among your attendees.
So invest in creating increasingly personalized networking environments, making your audience feel more and more comfortable sharing experiences.
For example, after choosing a spacious location that allows good flow of people, start planning your coffee break.
As a moment dedicated to rest between activities, the coffee break lets attendees interact with each other in a more relaxed setting.
Also, don’t limit yourself to choosing an in-person space, since networking can also be put into practice in online and hybrid formats.
For this, you just need a platform that allows real-time interaction between your users, whether through video/audio streaming or live chat.
Some options include:
- Google Meet
- Even3 Streaming;
- Zoom;
- Skype;
- Microsoft Teams;
- Discord.
6. Offer a matchmaking system
Networking commonly happens during the event, which depends on real-time interaction between your attendees.
But with a matchmaking system, this can happen before the event.
Matchmaking is the process of cross-referencing information between two people, creating a “match” — a combination of their interests and hobbies.
For the events world, this is adapted using academic and/or corporate information, such as:
- Areas of interest;
- Field of work;
- Job title;
- Hobbies.
This way, people will be connected to each other even before the event, making it easier to exchange contacts and share information.
This way, you simplify the networking process and also add value to your event’s organization!
Create an interactive event
Now that you know everything you can do to boost interactivity at your events, did you know you can do all of it with a single tool?
On the Even3 platform, you can run quizzes, polls, and even giveaways for free!
Interested? Then get started, create your event, and unlock several ways to interact!
