Event organizers, whether corporate, scientific, or in entertainment, need to quickly adapt and innovate to meet new business environments and participant demands.
It’s no longer possible to hold meetings or seminars where everything is handled on paper.
Using an event app has become essential because of how practical it is.
Everything has changed — the world is connected and mobile. The event management market has also embraced several innovations, such as integrating websites and event apps to deliver multiple features.
These features range from check-in, registration, and secure session access control, to scientific paper submission and even analytics and reporting tools, all customized to your needs.
From Offline to Online
Technology started reaching the events sector in the late 1990s.
Specialized planning and management software became popular, but nothing was online yet — it was only available on computer screens.
From there, the digital transformation began that changed the way we live, consume, and work. And, of course, the events sector wasn’t left out.
Connectivity and mobility were the driving forces behind the biggest innovations in this market, with the launch of simple, user-friendly event apps that connect and engage participants, speakers, and exhibitors, while also making it easier to share information and knowledge.
How Does Technology Make Your Life Easier?
Just making management easier during the event itself is only a small part of it. Technology allows for much more than that.
In planning scientific and academic events, for example, the paper presentation stage, which happens before the event, requires a lot of attention from both participants and organizers.
But the technology built into an event app makes this organization simpler, from coordinating submissions to determining the best time and duration for each presentation.
During the event, using an app can improve management.
Technology can help reduce waste by replacing traditional swag bags with digital options — so-called “digital swag bags” — with items that actually add value for the participant, based on their profile, built from data gathered from check-in all the way to integrating the event app with their social media.
On top of that, using beacons enables 1:1 communication between participants and exhibitors, sending relevant content in real time, and much more.
At the end of the event, in the case of corporate events, you need detailed reports to measure results. You can rely on metrics like ROO (Return on Objectives) or ROI (Return on Investments).
Technologies applied to event production have proven innovative and useful, since they let you collect custom data and metrics in real time and add analytics tools that generate insights to analyze the past and plan the future.
Using an Event App Is a Trend
These are just a few examples of how technology has been transforming the event management market.
Organizers who already understand the importance of innovation create personal experiences by using tools like an event app that helps them assess strengths and weaknesses.
This makes it possible to constantly optimize planning and management, “reading between the lines” of the data, looking for insights instead of just numbers.
These innovators also speak the same language as participants, interacting and driving engagement all the time, no matter where they are.
Apps are already present in the scientific world too, including in events you’ve probably already attended. So why not bring this innovation to your event?
What about you? Have you already used one of these technologies at your event? Check out some event app tips! And let us know how your experience went.
