Have you noticed that one of the biggest draws for event attendees is the chance to live experiences? In that case, the academic journey ends up being a great option for many!
That’s because this type of event usually delivers something unique by combining the practice of the job market with academic theory.
That’s why it’s usually proposed as an extracurricular activity by educational institutions and should be organized to provide the best possible experience for attendees.
For that, you can count on this blog post to help you! Learn more about:
- What is an academic journey?
- Difference between an academic journey and other scientific events;
- How to organize an academic journey?
What is an academic journey?
Basically, an academic or scientific journey is an event held to bring students closer to the job market and the scientific environment.
For this reason, it’s usually held periodically by educational institutions or professional bodies, and it’s typically characterized by involving a small community, focusing discussion on topics they have in common.
For example, a veterinary medicine journey at a college would bring local researchers and professionals to talk about opportunities in the region.
So, journeys are usually organized as extracurricular events by educational institutions and tend to attract many students interested in earning extra credit hours for their academic record.
Advantages of organizing a scientific journey
- Brings together professionals from the same region;
- Promotes involvement from the academic community: students, professors, and researchers;
- Strengthens the field of study and the research being done;
- Builds authority for the event organizer.
Difference between a journey, a congress, and a seminar
You’ve probably noticed that the academic journey looks a lot like other types of scientific events, right? So, before organizing the ideal event for you, it’s important to know the main differences between them.
How to organize an academic journey?
At first, organizing an academic journey isn’t that different from organizing a regular event. However, since it’s an extracurricular event, there are some things you need to pay attention to, such as:
1. Choose the date in advance
The first point when organizing a scientific journey is planning the date months in advance and within the academic calendar.
That’s because institutions’ and professionals’ schedules tend to be quite tight. So, the more lead time you have, the greater your chances of engaging more of the academic community and working around your guests’ schedules.
Remember to avoid conflicts with holidays and exam periods.
2. Carefully define the academic journey’s theme
As with any event, you should know your target audience well to figure out the best way to attract them. This will directly impact your event’s theme.
So, pay close attention to promoting topics your audience cares about. Scientific journeys also usually feature contemporary, up-to-date themes. So, try to combine these characteristics when defining your event’s theme.
3. Build your organizing committee
Extracurricular events usually rely on an organizing committee. In the case of academic journeys, it’s common for professors, study groups, and students to get involved together.
In fact, this interaction is one of the most positive aspects of the event, since it ends up bringing the whole academic community closer together. For this reason, the main organizer should encourage this collaboration and divide tasks proportionally.
4. Invite the speakers
Once your event’s whole foundation is defined, go after the ideal speakers. You can make a list of people who work in the field, including professionals from the institution itself.
Also, look for speakers who interest your audience, to attract more attendees. When making the invitation, remember to provide the following information:
- The event’s goals;
- What the advantages of taking part are;
- The event’s key dates;
- Payment terms.
5. Offer certificates
Finally, you know what your attendees are waiting for, right? Certificates!
They’ll confirm the attendance of everyone who took part in the event and secure the extracurricular hours. That’s why they can’t be missing the following information:
- Location and date;
- Attendee’s name;
- Event and partner logos;
- Hours of duration;
- Signature;
- Activity type.
To avoid errors and ensure security, it’s a good idea to use technologies that can help you generate certificates automatically, like event platforms.
On Even3, for example, in just a few seconds you can create and send personalized certificates to all your attendees. They also come with a digital token, ensuring security, and are stored securely in the cloud so attendees can download them anytime.
6. Promote your scientific journey
Alright, now that your academic journey is fully planned, it’s time to attract your attendees. For that, you can promote it within the scientific community, through classes, flyers in hallways, institutional emails, and on digital media.
For example:
- Create an attractive event website to sell tickets online;
- Use an email marketing strategy to attract registrants by email;
- Promote your event on social media, like Instagram;
- Advertise your event on Google.
But pay attention: some actions cost more than others! So keep your target audience in mind and choose the option that communicates best with them and fits your budget.
7. Rely on an event platform
While planning your event, you’ll likely need support with ticket sales, the event page, emails, and more. All of this can be done manually or automated with the help of an event platform, like Even3.
This way, you can count on: a complete submission tool for academic papers, an online registration form, sending invitations to speakers by email, downloadable support materials, promotion of the event’s schedule, and much more.
Check it out now, in just a few clicks and for free!
