Knowing how to sell tickets online is an important skill, after all, in an increasingly digital world, your event needs to keep up with market trends.
Therefore, this type of sale has become one of the best options for those who want not only to have a more affordable event, but also a profitable one.
But did you know that you can follow some good practices so that your sales grow?
Below, I have set aside 7 must-see tips for those who want to sell more tickets online, check them out:
- Why selling tickets online?
- 7 tips for selling tickets online
- Know where and how to sell tickets online
Why selling tickets online?
First, if you want to broaden your vision on how to sell more tickets online, you need to know why this type of ticket is one of the strongest points of your event.
1. Have an efficient time management
With payments approved in real time, without the bureaucracy of physical ticket offices, unwanted phone calls and ticket printing, you can dedicate more time to the other demands of your event, such as advertising and managing your team, for example.
2. Save in the digital world
A physical box office requires money to print tickets, especially if they are customized.
In addition, it also requires employees for its operation, which only increases the cost on sales.
Using a ticket sales platform, you will make sales quickly, directly and in a few steps to your attendee, decreasing the dropout rate and increasing your ticket sale.
3. Your event reachable 24/7
By selling your tickets online, your attendee will be able to access the purchase at any time they want, as well as access to your event information.
Within a platform specialized in online ticket sales, your event will have a dedicated page just for that, displaying all the information about your event, such as the organizing team, schedule, attractions and more.
7 tips for selling tickets online
1. Create scarcity
Imagine that you really want something right now and you have the money at hand, but you know that in minutes it will run out in the store’s inventory.
What do you do? That’s right, you buy it as soon as possible!
And that’s how you should map out your strategy if you want to sell more tickets online.
The creation of scarcity is one of the most used resources to sell any product or service.
With this clear and direct language, you can spark immediate action from your buyer.
Therefore, use in your campaigns a language of scarcity, making your audience increasingly aware that your tickets are about to sell out.
For example, you can use phrases like:
- “Slots are limited and tickets are almost sold out”
- “Last tickets available with these benefits”
- “Registration closes today, no second batch estimated”
However, remember: this type of language must be used responsibly and faithfully to what was proposed by your event, such as the number of tickets, schedule and organization. There’s no point in lying, alright?
2. Bet on the power of mobile devices
Right now, millions of people are connected on their phones, checking notifications, shopping or even posting photos.
E, em pesquisa realizada pelo IBGE, foi constatado que de 2018 a 2019, o uso de celulares pulou de 98,1% para 98,6%.
Enquanto isso, o uso de Microcomputadores, caiu de 50,7% para 46,2%.
So why are your tickets still attached to your computer or a physical box office?
Selling tickets on mobile applications is putting your event at the fingertips of the attendees, leaving them a mere few steps from making the purchase.
So invest in the power of mobile devices and start selling more tickets online through a specialized platform, like Even3.
3. Promote your event on social media
As we said above, mobile devices have become increasingly present in the hands of users around the world.
Do you know one of the biggest reasons for that? If you thought about the growth in the use of social networks, you are just about right.
Segundo pesquisa realizada pelo WeAreSocial em 2021, o povo brasileiro esteve até 10 horas por dia na internet, sendo 3 horas e 42 minutos apenas nas redes sociais.
Assim, o Brasil se torna o 3º maior consumidor de redes sociais do mundo, ficando atrás apenas das Filipinas e Colômbia.
So take advantage of this screen time to be found by these consumers, position yourself on social networks and get more online ticket sales.
In addition, with the sharing of photos, videos, audios and texts, social networks are a great source of advertising to talk to your audience on a constant basis.
Through them, you can publicize the attractions, the schedule and even create interactive content about your event.
Thus, your event can maintain frequent communication with your audience, in addition to reaching more and more people through these platforms.
4. Deliver more value to the buyer
Have you ever stopped to think about how much your tickets could deliver more value to your attendees? That’s right.
The key to winning a buyer’s heart is to make them feel like they’re not buying something, but rather earning something on top of that.
Therefore, bet on bonuses and discount coupons, making your attendee feel like a VIP user, receiving benefits and even discounts for a purchase.
5. Teach the step by step for the purchase of tickets
Because of technological advances and an increasingly hectic life, human beings have increasingly lost their attention time for certain activities.
Therefore, it is quite common that faced with some difficulty in making a purchase, for example, the buyer ends up opting for a simpler purchase elsewhere.
So, as simple as it may seem, let it be illustrated on your social networks, websites and platforms how to purchase your ticket in a detailed step by step.
That way, the fewer problems the user faces with their purchase and experience, the higher your ticket sales rate will be, as well as the retention of attendees.
Even3Tip
Make your registrations simpler and free from unnecessary interruptions.
To do it, you can add few questions to the form and choose to ask for more information only after purchase.
6. Take advantage of referral marketing
Whether as a good experience report or as simple compliments, referral marketing always works when it comes to influencing new attendees to buy your tickets.
What is referral marketing and how to apply it at my event
Referral Marketing is nothing more than ”word of mouth marketing”, where attendees of your event divulge it to others.
Thus, you will have a large network of referrals that result in a greater number of tickets sold.
For example, you can use smart discounts on your tickets, where buyers can earn a discount by bringing more people to register for your event.
This way, you will have more attendees while offering minimal discounts, without your ticket being devalued.
7. Run remarketing campaigns
One of the biggest problems of event organizers is the great loss of potential attendees, who often arrive at the ticket purchase page, but end up giving up at the last minute.
However, that doesn’t mean you can’t be insistent with your marketing strategies.
Therefore, apply strategies of remarketing, which basically consists of the practice of giving a “second hi” to your prospective buyer, reminding them to make that purchase again.
How can I do remarketing?
According to a research conducted by Statista, the number of email users reached 4.14 billion people in 2021, 110 million more than in the year 2020.
Therefore, a good idea for remarketing is to use Email Marketing for customers who did not make the purchase.
Thus, you can establish contact through these emails, understand what were the difficulties behind the withdrawal of the purchase and make the attendee remember how good your event can be.
Even3Tip
Use language that is personalized and shows a connection to who you are talking to.
For example: “[Person], do you no longer want to go to [Event]? What can we do to change your mind? Click here and talk to us”
Thus, you can not only talk and/or convince your buyer, but also collect information about what can be improved for the sale of your tickets.
Know where and how to sell tickets online
Better than knowing how to sell more tickets online, is knowing where to sell them best.
We’ve talked before about how important the mobile experience is for your attendees and future buyers, so why not use a platform optimized for these users?
At Even3, you create your event in a customized way, in an online event platform fully optimized for mobile devices, as well as an easy and fast to use application, facilitating the purchase of your tickets online.
To create your event and start selling more tickets online, just click on the banner below!
