100 Marketing Tools for Events: The Complete Guide

Have you ever been unsure which marketing tools to use to promote your events?

I know you’re looking for solutions to create content more easily, optimize campaigns, improve communication, and automate processes.

Of course, there are plenty of options out there, from paid platforms to free ones. That’s why we’ve put together a list of 100 marketing tools for you to check out.

Here are the categories:

• Copywriting and Text;
• Image and Design;
• Video and Streaming;
• Audio and Podcasts;
• Artificial Intelligence;
• Email Marketing;
• Social Media;
• Analytics and SEO;
• Support and Engagement;
• Organization and Management.

Copywriting and Text

Good copy is essential for any marketing effort. From the invitation email to the final thank-you post, writing needs to be clear, appealing, and persuasive for your target audience.

1. Google Docs – free; great for writing and reviewing event promotion materials as a team.
2. Notion – many free features; organizes outlines, scripts, and content calendars with editable templates.
3. Grammarly – many free features; checks grammar and style in English, helping with international campaigns.
4. AnswerThePublic – many free features; generates insights from questions people search on Google, useful for blog posts, FAQs, and SEO-optimized copy.
5. Copy.ai – paid; creates marketing copy with AI assistance.
6. Jasper – paid; generates ads, emails, and descriptions with high conversion rates.
7. RecurPost – some free features; ideal for creating quick social media posts.
8. Anyword – paid; optimizes copy based on conversion data.
9. Rytr – some free features; generates short copy, like event descriptions.
10. Frase.io – paid; creates SEO-optimized content, ideal for event blogs.

Image and Design

An event’s visual identity is one of the audience’s first touchpoints with your brand.

That’s why it’s worth choosing design tools that make it easy to create posts, graphics, and promotional materials with a consistent look.

1. Canva – many free features; creates posts, certificates, banners, and graphic materials for events.
2. Figma – free/paid; collaborate with your team on layout design.
3. Adobe Photoshop – paid; advanced image editing.
4. Adobe Illustrator – paid; creating visual identities and logos.
5. VistaCreate – many free features; a simple alternative to Canva.
6. Piktochart – many free features; ideal for creating infographics.
7. Visme – paid; impactful presentations and materials.
8. Snappa – many free features; quick social media posts.
9. Remove.bg – free/paid; removes image backgrounds, useful for promotional materials.
10. Placeit – paid; ready-made mockups and templates for marketing.

Video and Streaming

Video is one of the formats that engages audiences the most, and it can be used before, during, and after the event.

It can even be shared as valuable content with more information about relevant topics, or as clips from event sessions.

1. OBS Studio – free; streams online events with customization.
2. StreamYard – paid; professional, interactive live streams.
3. Restream – paid; streams to multiple platforms at once.
4. Vimeo – paid; video hosting with customization.
5. YouTube Studio – free; stream and video management.
6. Veed.io – many free features; quick video editing.
7. Kapwing – many free features; captioning and clips for social media.
8. Animoto – paid; promotional videos from templates.
9. Descript – many free features; edits video by editing text.
10. CapCut – many free features; makes video editing and captioning easy.

Audio and Podcasts

A bit more niche, podcasts can be a great way to expand your event’s reach and build authority on your topic.

1. Audacity – free; basic audio editing.
2. Adobe Audition – paid; professional audio editing.
3. Spotify for Podcasters – free; podcast hosting and distribution.
4. Riverside.fm – paid; high-quality remote recording.
5. Zencastr – many free features; podcasts and online interviews.
6. Otter.ai – many free features; automatic speech transcription.
7. Krisp – many free features; removes background noise from meetings and streams.
8. Auphonic – paid; improves audio quality.
9. Spreaker – many free features; podcast hosting and monetization.
10. Soundtrap – many free features; online music and audio studio.

Artificial Intelligence (AI)

Now, if you want to speed up content creation, check out these AI-powered marketing tools to save you time:

1. ChatGPT – many free features; writing text, brainstorming ideas, and content automation.
2. MidJourney – paid; generates creative images for campaigns.
3. DALL·E – many free features; creates images for graphic pieces.
4. Runway – paid; AI-powered video editing.
5. Synthesia – paid; creates avatar-based videos from text.
6. Lumen5 – many free features; turns text into video.
7. Murf.ai – paid; AI voices for narration.
8. CopyMonkey – paid; automatic product descriptions.
9. Hotpot.ai – many free features; AI-powered design and image editing.
10. Jasper Art – paid; generates creative images.

Email Marketing

Email is still one of the most effective strategies for engaging attendees and selling tickets directly. But you don’t have to send them one by one!

With an email marketing tool, you make sure your emails actually reach attendees’ inboxes.

1. Mailchimp – many free features; automated email campaigns.
2. RD Station – paid; complete marketing automation.
3. HubSpot – many free features; CRM with built-in email.
4. ActiveCampaign – paid; advanced automation with funnels.
5. Brevo – many free features; email and SMS sending.
6. ConvertKit – many free features; great for creators and smaller events.
7. GetResponse – paid; sales funnel automation.
8. Substack – many free features; sends newsletters in various formats.
9. Moosend – many free features; low-cost campaigns.
10. MailerLite – many free features; intuitive and easy to use.

Social Media

Social media is an essential channel for promoting events. But you can make creating posts more dynamic.

1. Hootsuite – paid; scheduling and reporting.
2. MLabs – paid; social media management platform.
3. HypeAuditor – paid; influencer database, ideal for influencer marketing.
4. Sprout Social – paid; campaign and social media management.
5. Buzzmonitor – paid; complete social media management.
6. BuzzSumo – paid; trending content discovery and social media analysis.
7. Exploding Topics – many free features; trend-monitoring platform.
8. Google Trends – free; content trend tracking.
9. Shorby – paid; custom, trackable links for social media bios.
10. Linktree – free; custom, complete links for Instagram bios.

Analytics and SEO

Analytics tools help you understand what worked so you can improve your promotion. SEO, meanwhile, helps you build sites that show up on Google.

1. Google Analytics – free; traffic and behavior analysis.
2. Google Tag Manager – free; tag and event management.
3. Google Search Console – free; search performance tracking.
4. SEMrush – paid; SEO and competitor analysis.
5. Ahrefs – paid; backlinks and keyword research.
6. Moz – paid; SEO and domain authority.
7. Ubersuggest – many free features; affordable SEO analysis.
8. SimilarWeb – paid; competitor traffic analysis.
9. Hotjar – many free features; website heatmaps.
10. Crazy Egg – paid; click and behavior analysis.

Support and Engagement

Good support can be crucial to the attendee experience, especially for large events. So it’s worth looking at tools that can help:

1. WhatsApp Business – free; quick communication with registrants.
2. Telegram – free; groups and communication channels.
3. ManyChat – many free features; chatbot for social media.
4. Tawk.to – free; live chat for websites.
5. Intercom – paid; support and automation.
6. Zendesk – paid; support and ticket management.
7. Drift – paid; sales chatbots.
8. Crisp.chat – many free features; multichannel support.
9. Typeform – many free features; interactive forms for feedback.
10. SurveyMonkey – many free features; satisfaction surveys.

Organization and Management

Tools that help with internal management are also part of marketing, ensuring organization and efficiency.

1. Trello – many free features; task organization on boards.
2. Asana – many free features; project management.
3. Monday.com – paid; collaborative planning.
4. ClickUp – many free features; tasks, goals, and productivity.
5. Airtable – many free features; visual database.
6. Miro – many free features; collaborative boards.
7. Slack – many free features; team communication.
8. Google Workspace – paid; integrated team collaboration.
9. Microsoft Teams – paid; meetings and collaboration.
10. Even3 – free; complete event management, from marketing to registration. 🎯

Even3: All Your Marketing Tools in One Place

Besides using external tools, you can centralize many of your marketing efforts right inside the Even3 platform.

With Even3, organizers get access to features like:

• A custom event website, which works as a showcase for promotion;
• Online registration forms, which you can edit however you like;
• Email automation, to keep attendees informed and engaged without leaving the platform;
• Complete reports and integrations with Google Analytics, Tag Manager, RD Station, and more.
• Artificial intelligence for quickly creating event copy and emails.

That means less time wasted switching between platforms, and more focus on attracting and engaging your attendees.

This way, your events can be woven into your business’s broader marketing campaigns and drive better results.

Create your event on Even3 now and have all the marketing tools you need in one place.