Private boxes, VIP areas, gazebos… Who hasn’t thought about the benefits of group registration?
From the organizer’s point of view, this type of ticket can be an extra source of revenue.
Besides that, group registration is an increasingly common strategy for events that welcome participants who are connected to each other — for example, corporate events or events held by educational institutions.
That’s why offering options for collective ticket purchases is becoming more and more common.
Want to know how to put this into practice effectively? Then keep reading to learn about:
- When to use group registration
- 3 essential items for creating group tickets
- How much to charge for group registration
- How to create a group registration form
When to use group registration?
Essentially, group registration works for any event that wants to sell tickets efficiently and practically.
As mentioned, this is an ideal strategy to attract participants who share a connection, such as coworkers at a company.
According to a Bizzabo survey, in 2025 registrations made by a single responsible party accounted for 20% to 50% of registrations at B2B events, mainly at corporate, association, and institutional events.
Of course, this type of ticket meets a demand that’s common to corporate events. But there are other use cases as well, such as:
- Sponsors and exhibitors registering booth or staff teams;
- Training classes, courses, and universities organizing collective registrations;
- Corporate teams attending congresses, conventions, or sales kickoffs;
- Government or nonprofit delegations that need budget control and prior authorizations.
As a result, offering different registration formats can expand participation opportunities at your event and make it more inclusive.
On top of that, group tickets centralize registration, reduce workload, and simplify the purchase process.
3 essential items for group tickets
1. A variety of payment methods
To start, you’ll need somewhere to sell your group tickets, right?
In this case, it’s best to sell tickets on an online platform that’s secure and offers multiple payment methods.
Since group tickets tend to be more expensive, offering more payment options isn’t just a nice-to-have — it’s a necessity.
Having options like credit card, bank slip, instant payments, and installments:
- Makes internal approvals at companies and institutions easier;
- Meets the needs of buyers with different financial profiles;
- Reduces barriers to decision-making;
- Prevents lost registrations due to payment limitations.
After all, for some buyers, paying for group tickets may depend on internal rules, reimbursements, or cost centers. So, a variety of payment methods makes the whole process smoother.
Also, make sure you’re able to issue invoices for any participants who need them.
2. A customizable registration form
Once a group ticket has been selected, it needs to be filled in with the attendees’ information.
But how do you do that? The registration form will be your ally! In it, the organizer defines which information to collect and how.
For example, on Even3 there are two main ways to collect data during registration:
- Collect data from every participant: require information such as name and email for every ticket in the group package. Recommended for individual, named registrations, such as congresses, courses, workshops, etc;
- Collect data from a single participant: collect data only from the main buyer and replicate it across all tickets in the package. Recommended for events where individualizing each participant isn’t necessary, such as parties and concerts.
Keep in mind that each data collection format has pros and cons.
For example, collecting data from a single participant won’t let you issue individualized certificates after the event.
So, your choice will depend heavily on the type of event you’re organizing.
After that, just create your own online registration form and choose which information you want to collect!
3. An events platform
Finally, selling group tickets will require the right infrastructure.
You’ll need to create an online registration form, set up the group tickets, charge for them, promote them…
All of this can be done simply — even automatically — with an events platform, such as Even3.
With a platform, organizers can:
- Create different ticket types (individual and group)
- Sell registrations on their own, customizable website
- Control quantities, prices, and purchase rules
- Automate confirmations and communications
- Organize data for participants and group leaders
- Track sales and registrations in real time
Besides making sales easier, the platform simplifies people management, attendee support, and overall event planning.
How much to charge for group tickets?
We’ve mentioned before on this blog that figuring out how much to charge for a ticket needs to take several factors into account.
The individual ticket price is affected by: target audience, financial planning, competition, added value, and more.
That’s why it’s important to track your finances and set realistic prices for your tickets.
This will directly impact your group tickets, too!
Clearly, there’s no single ideal price for group registration. But it’s common to apply differentiated pricing as an incentive for collective purchases.
Some strategies include:
- Progressive discounts based on group size;
- A flat price per package (e.g., 5 or 10 people);
- Extra perks for groups (priority access, extra materials, early access).
So, make sure the discount makes financial sense and doesn’t compromise the event’s sustainability.
How to create a group registration form?
Decide whether registration will be individual or collective
You already know the first step is understanding how attendees typically register for your type of event.
Academic events, courses, and congresses require individual identification. On the other hand, concerts, festivals, and social events tend to work better with a simplified registration made by a single responsible party.
This decision guides the rest of the form.
Decide which data you actually need to collect
Efficient forms strike a balance between the information you need and ease of completion.
The more people involved in a single registration, the more important it is to evaluate the number of fields in your form.
After all, too many fields can make buyers give up on filling out the form — and not buy anything at all!
In general, fewer fields mean more speed. So, aim to find the right balance between speed and control in your event’s registration form.
Think about the experience of whoever is registering the group
In group registration, the person filling out the form isn’t always the person attending the event.
That’s why the form needs to be clear, intuitive, and quick, avoiding unnecessary repetition and confusing steps that can lead to registration abandonment.
A good experience increases the chance of higher-volume purchases.
Consider the group size and ticket type
Another important point is deciding whether attendees can freely buy multiple tickets, or whether the event will have exclusive group tickets, with a fixed number of people and discounts.
This decision affects both the form and your pricing and registration control strategy.
Use a platform that makes all of this easier
Creating group registration forms becomes much simpler when you use an events platform.
With Even3, you can customize forms, set purchase rules, organize group tickets, and centralize all attendee data in one place.
It’s time to leave spreadsheets, manual controls, and rework behind.
If you want to put all of this into practice in a simple and organized way, the next step is clear:
👉 Create your event on Even3 and start setting up your registration forms right now.
