Have you ever stopped to count how many events your company organizes each year?
I know that organizing multiple events can be a huge challenge.
After all, there are several projects happening at once, different teams involved, and different audiences to reach.
But have you thought about the benefits of bringing them all together in one event portal?
That way, you can track all the data in one place, sell tickets on a secure site with your own branding, make it easier for attendees to find other events, and much more.
In this article, we’ll show you everything an event portal can offer you, plus examples, benefits, and how to build a portal for your brand’s events.
What Is an Event Portal?
Basically, an event portal is a website that brings together, in one place, all of an institution’s or company’s events.
So, instead of each event being promoted and managed separately, the portal works as a hub.
In other words, it centralizes both the organization side and the public’s access to information.
In practice, this means your audience can clearly see every event that’s already happened, ones currently underway, and ones scheduled for the future.
With Even3 Empresas, the Event Portal also centralizes organization, since you can share management with other organizers and set what each one can do on the platform, in addition to centralizing sales, event website, and attendee data.
6 Reasons to Have an Event Portal
The benefits of having an event portal go beyond organization. It also generates strategic value for companies and institutions, plus:
- Centralized communication: All information stays in one place, making it easier to communicate with attendees and share data across the team;
- Stronger branding: The portal carries your institution’s identity, conveying professionalism and credibility;
- A better experience for your audience: Attendees can easily find available events, registration deadlines, prices, and certificates;
- Increased visibility: Bringing all your events together on one unified page makes them easier to share and easier to find on Google;
- An event history: The portal works as an archive, showing everything the institution has done, which is useful both for your audience and for internal reporting;
- Automation and efficiency: By integrating the portal with a management platform like Even3, organizers save time and reduce manual tasks.
3 Examples of Event Portals
Now that you know what an event portal is, you can probably imagine it can be applied to different business models, right?
That’s why we’ve put together some practical examples of how companies and institutions already use this tool to organize and promote their events in a centralized way on Even3:
Sesc PE
Professional councils, NGOs, and associations often hold seminars, forums, and conferences for their members.
That’s why an event portal is extremely useful for centralizing information, keeping an event history, and offering more transparency and credibility to members.
Unochapecó
For educational institutions, event portals are practically a must!
That’s because colleges, universities, and research centers typically hold dozens of events every year.
In this case, the event portal works as an official showcase. It brings together all scientific and academic output in one place accessible to students, professors, and researchers.
PUC-SP
Beyond promoting research, event portals at large institutions also serve as an annual calendar of academic activities.
They centralize institutional activity and help prevent students from missing registration deadlines or important information.
How to Build an Event Portal for Your Company
Creating an event portal may sound complex, but with the right solution, the process is simple and fast. Here are the steps:
Choose a Specialized Platform
Avoid manually creating decentralized pages. A platform like Even3 Empresas already gives you a ready-to-customize portal.
You can also create unique websites for each of your events more automatically, since you can even copy templates and edit them.
Customize It With Your Brand Identity
Include your logo, brand colors, and relevant information to reinforce your company’s communications. Remember to also invest in your event covers, creating a consistent look across all of them.
Share Management
With the right platform, like Even3 Empresas, you can share event management with other organizers.
For example, the Regional Council of Psychology of Minas Gerais added professionals from different units and was able to decentralize event organization away from the company’s main headquarters.
This made it possible to expand events to other cities and reach new audiences.
Organize by Category or Area
Segment your events on your company’s portal to make it easier to search for specific types.
For example, you can create different sections, departments, or split by theme, course, or division.
Promote the Portal to Your Audience
Integrate the portal with your institution’s official website. Also, share the link across your company’s other official communication channels, like email marketing, social media, and newsletters.
Track Your Results
Finally, remember to evaluate metrics on visits, registrations, and engagement to understand how the portal is contributing to your company’s strategy.
On Even3, this information is centralized in your company’s portal, and you can choose who has access to it.
There, you can get specific reports, analyze sales dashboards, contact information, and much more.
This way, you can use your events more strategically, leveraging them to reach your brand’s goals, like lead generation and organic growth.
It’s time to get started! Whether at educational institutions or companies in other industries, having a well-structured portal is synonymous with organization and professionalism.
If you’re looking for a practical way to build your event portal, check out the Even3 Empresas solution and centralize all of your institution’s events in one place.
