Having help organizing an event is essential. After all, at the very least, you’ll be dealing with online registration, creating and sending certificates, promotion…
There are so many tasks that a single organizer can’t handle it all!
That’s why it’s worth figuring out what type of help you actually need.
For example, if this is your first time organizing an event, you might want help from an event company.
Or the services of a platform might be enough, and more affordable, for you.
But how do you make that choice? I’ll help you! Learn more about:
- What are event companies?
- How event companies can help you with organization
- What’s the difference between an event company and a platform? Which one should you choose?
What are event companies?
As the name suggests, event companies are responsible for making an event happen.
So they take on the tasks of an organizer.
They’re essential if you don’t have time to organize an event from scratch, or if you’re organizing several events at the same time.
They usually provide the equipment structure for the venue, a specialized team, promoters, contact with suppliers, and even help choose the ideal event platform.
That way, you can still take part in the planning phase of the event, but you won’t need to worry about the day-to-day management.
How can event companies help with organization?
Basically, event companies can act as organizers or producers.
That is, they get involved in the main activities of an event: planning, handling required documentation, logistics, resource management, hiring suppliers, and building teams.
Among the main services offered by event companies are:
Choosing the structure and venue
Remember the biggest event you’ve been to recently?
Large events with complex structures usually rely on the support of companies or producers.
That’s because this is, in fact, a very labor-intensive service.
It involves architectural projects, hiring suppliers, government permits… It’s best to let professionals in the field handle these tasks.
Event companies usually have architects, engineers, and suppliers on hand.
But always look for a full team that meets your event’s needs!
Providing staff
Speaking of staff, this is one of the main things event companies offer.
In fact, most organizers hire them specifically for the team they provide.
That way, you’ll have support from professionals experienced in areas such as:
- Reception, support, and information
- Check-in
- Master of ceremonies
- General services
- Security
Contact with suppliers
As a result, an event company has more contact with suppliers.
In that sense, it can be a big help in securing the best services for your event.
For example, if your event includes coffee breaks, an event company will help you hire a good service with just the right amount of food. Essential, right?
But if you’re running a cultural event, you can rely on the event company to produce everything and rent the necessary equipment.
It may even be able to negotiate lower prices with those suppliers, since it hires these services on a recurring basis.
Promoting the event
Finally, promotion is another very important part of event companies’ work.
That’s why they always have promoters on their team.
These professionals plan actions to promote and publicize the event.
That way, bigger initiatives can be carried out, such as large marketing campaigns, giveaways, press relations, and promotional actions.
With a promoter and a well-defined marketing strategy, your event will certainly reach a lot of people.
In that case, an event platform can boost it even further!
Corporate events vs. event platform: which should you choose?
If you’re not sure, I need to tell you that maybe both are the best option!
That’s right, because the two services are different and complementary for your event.
Although there are some similar functions, each service handles specific aspects.
Basically, an event platform is the technology that makes a successful event happen. The event company is the human resource.
For example, event companies are responsible for providing staff for every area, such as customer service, technical support, and check-in.
Similarly, platforms like Even3 have a team to help with event check-in.
However, that will be a VIP support service to help with using Even3’s check-in tool.
In the case of event companies, on the other hand, they’ll need to hire a tool separately, even though they already have the staff.
Does that make sense?
In that case, the ideal choice will depend on what your event needs.
Some event companies also provide the platform, since only with the technology can you have:
- Online registration
- A dedicated website for the event
- Paper submissions in any format
- Distribution and review of papers on the platform
- Certificate sending with one click, and more
Ultimately, with the automation an event platform provides, you can organize a complete event, whether you’re an organizer or an event company.
So it’s worth creating an event for free and starting to use a platform like this right now.
