Has your event been struggling to attract attendees or even sponsors? That might be due to a lack of an event booth.
An event booth is a tool that helps draw people in while adding value to the event.
That’s because, besides being eye-catching spaces, they also work as a great opportunity to bring in sponsors.
And in case you don’t know how to do this, I’ve put together this article covering everything about:
- Why have a booth at my event?
- What are the benefits of having a booth?
- How to get a booth for events?
Why have a booth at my event?
A booth is a reserved space, usually located within trade shows and exhibitions, designed to display information about sponsoring companies’ products or services.
These booths feature staff, screens, banners, counters, seating, and any other items that help showcase the brand.
But an event booth goes far beyond trade shows and exhibitions. That’s because they can be found at other types of events, such as:
- Congresses;
- Symposiums;
- Conferences;
- Meetings;
- And many others.
It all depends on how the organizing team decides to position them within the venue.
A booth can also be used at online events.
Online booths
Online booths can be offered through specialized event platforms, working as different virtual rooms.
Usually, they’re presented in a virtual lobby and offer something appealing to attendees, such as visual appeal, demos, exclusive information about the sponsor, and even discount coupons.
These booths bring great interactivity and add value to the event, displaying different types of media, such as:
- Videos;
- Images;
- Chats with brand representatives.
This way, you can attract sponsors even when running your event in a hybrid or online format.
And the best part is, once an event offers virtual participation, it can be accessed by people from anywhere in the world.
So it’s a great item to include in your sponsorship proposal to bring in more investment.
What are the benefits of an event booth?
1. Captures attendee attention
Have you ever been at an event where a space seemed empty or poorly used by the organization?
That’s the result of a lack of visual strategy.
For example, you’ve been to a shopping mall, right? Imagine that without the stores, it would just be a big pile of lifeless hallways, offering no benefit to whoever’s there.
That’s why the booth becomes a great tool to keep the audience entertained.
It doesn’t need to be fully colorful or use huge lights, but those will be important elements to strengthen visual appeal while also working the branding of the featured brands.
2. Attracting sponsors
Capturing the audience’s attention is very important for your event, but your sponsors are also an audience you need to reach with your proposals.
Sponsorship works as an exchange. In this case, you’ll be offering the sponsor an exhibition space, while they offer investment in your event.
For a sponsor, the booth is an extension of their company, set up quickly and at relatively low cost.
So here’s a very important tip I can give you:
Have a sponsorship proposal on hand that clearly and objectively shows what the sponsor stands to gain from your event.
For example, you can show a floor plan of your event, illustrating where each type of sponsor can be positioned according to their investment level.
3. Has more influence over the target audience
Above, I talked about how important booths are for keeping attendees entertained with your event.
But did you know a booth can also attract your target audience — that is, the people who genuinely intend to attend the event?
This happens through a strategy where you use the booth as an additional item of the event.
For example, through your social media, you can talk about which brands will be showcasing their products and services at your event.
This way, by partnering with brands your target audience already consumes, you can attract them while also building authority for your event!
And of course, you can also talk about your own booth and your giveaways, raffles, and much more.
4. Your brand explained in a simple way
You don’t need to limit your event’s booths to your sponsors only — your event’s own brand is also an important draw for attendees.
This way, you can create a booth promoting your own brand, sharing a bit more about the event’s purpose and activities.
At this booth, you can hand out giveaways, flyers with the activity schedule, and answer questions about your event.
How to get a booth for events?
Before wanting a booth, it’s important to know more about them.
Here are the main types of booths:
Basic booth
Includes walls, carpet flooring, lights, just one table, and chairs.
Standard booth
In addition to the items above, it includes counters, display cases, a meeting room, and raised flooring.
Custom-built booth
This type has a more advanced construction system, with a distinctive look that can be customized according to the client’s wishes.
Scenic booth
A structure designed to occupy large spaces, looking like a sculpture created together with the environment.
Portable booth
Unlike the examples above, this one you buy instead of renting, since this type can be reused at other events.
Online booth
And as I mentioned at the start of this article, you also have the option to create a virtual booth, which can be offered through a specialized events platform, like Even3.
By creating your event with Even3, you get access to online booth creation and can customize them according to what your event and sponsors need.