Did you know that events for recruiting people are a great way to attract talented professionals to your company?
Increasingly common at corporate events, programs designed to attract talent are a trend, revealing professionals with a stronger fit for the company.
However, you need to organize a good event to achieve the best results!
But don’t worry — today I’ll give you a complete guide to organizing events for recruiting people.
How to organize events for recruiting people?
First, it’s worth noting that an event for recruiting people has some particularities that set it apart from organizing a regular event.
But you don’t need to be intimidated by all this, since you’ll only need to pay attention to a few changes, which are:
Have an HR professional on the organizing committee
Usually, events for recruiting people are organized by a team of recruitment professionals, known as Human Resources (HR), since they’re the most suited to lead the organization of your event.
In fact, it’s HR professionals who will optimize the program with recruitment activities that cover all the areas needed to qualify a good professional for your company.
Reinforce activities important to your company
Speaking of your program, the activities at a recruitment event are extremely important for reaching your goals.
That is, when planning the program, try to include activities that grab attendees’ attention while also generating value for your company and the selection process.
In other words, try to cover aspects of your product, assess skills, and whether the professional fits your organizational culture or not.
For example, training sessions, mentoring, group dynamics, and challenges to solve the company’s real problems are common activities at events for recruiting people.
Invest in communication before, during, and after the event
Above all, events for recruiting people reinforce your brand and your company’s authority.
They are, first and foremost, ways to build a loyal audience around you and your products.
That’s why they can also be used to capture leads and turn them into promoters of your company, in addition to professionals registered in job databases.
So your marketing actions probably won’t be focused solely on promoting the event, but should prioritize building communities and networking.
In that case, you can:
- Promote your event on social media, especially LinkedIn, since the platform is well suited for this;
- Invest in email marketing with registered attendees;
- Create communities on messaging apps, like Telegram, and encourage the exchange of experience between professionals;
- Work on communication after the event, keeping your audience close to your company and qualifying leads.
These communication strategies commonly keep the audience engaged for upcoming editions of the event. And you can take advantage of that!
A good idea is to start using this audience to further promote your corporate events.
Since they tend to happen many times in a year, you can create an events portal to promote the ones held by your company and make it easier for promoters to follow along.
The portal, as the name suggests, is a solution that showcases all your event sites on the same page.
This way, your attendees can search for the ones they want and keep track of others.
Hackathon: the ideal event for recruiting people
There are several types of events for recruiting people, but have you heard of the hackathon?
In practice, this event is known as a programming marathon.
But nowadays it’s not just for technology!
With its growing popularity, the term hackathon has come to describe any challenge launched to solve real problems.
So companies often propose this type of event to build multidisciplinary teams capable of solving their main pain points.
Hackathons are usually challenging, offer prizes, and provide opportunities to work directly at the company or get hired after the event.
For this reason, they’re highly sought after by qualified professionals or those looking for their first job opportunities.
Events platform for recruiting people
Now that you’re ready to organize an event for recruiting people, you can get to work!
That is, it’s time to define your plan, open registrations, promote your event’s website, prepare certificates, create your events portal, and much more.
All these steps can be made easier with an events platform, like Even3.
In other words, a technology that helps you automate and organize the main steps of your corporate event, even providing a portal with all your events.
