Want to invest in internal events but not sure yet if it’s worth it? Well, let me tell you something:
According to a survey by the agency Ação Integrada together with SocialBase, internal events saw a 69.2% increase in 2020.
This is due to companies’ need to rebuild bonds among their employees, not just during but after the peak of the pandemic.
So, through online events, and later in-person and even hybrid ones, the corporate world has been reinventing itself to keep investing in internal events.
And you, as the person responsible for your company’s growth, need to know how to get the most out of this tool.
That’s why we put together a complete guide so you can learn:
- Why invest in internal events?
- Which department is responsible for internal events?
- Why invest in hybrid internal events?
- What are the benefits of investing in internal events?
- How to make organizing your internal event easier
Why invest in internal events?
Internal events are a great tool for developing a number of factors within your company, such as internal communication, relationships among employees, and company culture.
This type of event can also be profitable for the company that organizes it, supporting employee training, helping launch products and services, strengthening brand positioning, and driving business innovation.
What topics can I cover at an internal event?
- People management initiatives (HR benefits and programs);
- Company culture;
- Goals and strategies;
- Diversity;
- Customer focus;
- Environment and sustainability;
- And much more!
As you can see, finding relevant topics definitely isn’t a problem, so take the opportunity to create unique talks and gatherings that help you achieve your company’s goals.
Which department is responsible for internal events?
Internal events are usually tied to specific departments, but which one actually organizes this type of event?
Well, it depends on your company’s structure and each department’s focus.
Even so, let’s take a look at a few more numbers from the Agência Integrada survey.
According to the survey, overall, across small, medium, and large companies, we have the following percentages:
- Human Resources – 45.1%
- Communications or Corporate Affairs – 30.9%
- Marketing – 16.6%
- Other areas – 7.4%
Why invest in hybrid internal events
Hybrid events are a trend that emerged before the COVID-19 pandemic, but gained momentum and became a great practice that continues today.
And internal events were no exception. According to data gathered by authors Steven Van Cohen and Ryan Jenkins:
- 72% of employees feel lonely at least once a month.
- 55% feel lonely at least once a week.
So it’s becoming increasingly necessary for companies to create virtual dynamics beyond daily meetings, so employees can have better, more productive days.
And with the return to in-person or hybrid work, it has become possible to create hybrid events, where employees can take part in person or online at the same time.
For example, at a hybrid celebration event, employees would be present in person, but there would also be a video stream for those who couldn’t attend or chose not to attend in person.
What are the benefits of investing in an internal event?
1. Employee training
A company’s employees are the engine that keeps it running. So why not keep that engine running as smoothly as possible?
An internal event doesn’t always have to be a big party with snacks and balloons. Courses and workshops can also be held to train employees.
This way, you’ll have people, teams, departments, and even whole areas fully trained and constantly evolving.
So you won’t have to waste time on more hiring, which requires long, detailed processes that can end up bringing in people who don’t fit what your company actually needs.
2. Product launch
Contrary to what many people think, your product or service doesn’t need to be on a billboard to sell or gain visibility.
It just needs to be presented to the right people, at the right time, with an approach that works.
By holding an internal event for a product launch, you can invite your customers and offer a unique experience, with giveaways and even discount coupons for those who want to buy it early.
And don’t forget your employees — they can also be invited to take part in the event. After all, your sales team also needs to know your customers and refine how they sell the product, right?
3. Business innovation
Business innovation comes from the desire to implement new processes. However, these processes can’t be put into practice by just one person.
It’s also not easy to mobilize so many people at once to learn a new process, especially through more direct channels like email, for example.
That’s why internal events have become a great opportunity to share valuable information within the company, working as a mass internal communication channel and spreading new business practices.
4. Brand positioning
Internal events also work as a marketing campaign for your company, shaping how your customers and the general public see your brand.
For example, holding an event about workplace safety or new employee benefits positions your company as an organization that values its employees.
With that, you can become a reference for other companies and also for future qualified employees, who will certainly be excited to work in that kind of environment.
How to make organizing your internal event easier
Now that you understand why investing in an internal event is worth it, you don’t need to worry anymore about whether this type of event pays off.
Even so, you need to know how to organize an event like this, since certain problems commonly come up during planning, including:
- An uninformed audience;
- A disorganized schedule;
- Lack of personalization in the event;
- Devaluation of the company’s brand.
To help solve the main problems in organizing events, Even3 Business is a plan created specifically for those who organize this type of event.
With Even3 Business, your events will be centralized in one place, with a dedicated page for your company, where all your information will be available.
Plus, you’ll be able to display your brand wherever you want, strengthening both your company’s branding and your events’.
And we can’t forget about the exclusive app your company can get to showcase all your events, working like a showcase right in the palm of your customers’ and employees’ hands.
So, interested? Get started and let us make your life easier!
